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Skyhook's BIG Day at BIG Golf Tournament

Jun 22, 2017   

Posted by Brittany Dervan

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Skyhook recently took part in the “BIG” Golf Tournament to support Big Brothers, Big Sisters of Massachusetts Bay at Stow Acres Country Club in Stow, MA. Dan Gill, SVP Advertising Ecosystem at Skyhook, who was a Big Brother in Boston for 12 years, founded this event and serves as its chair. He also leads Skyhook’s involvement in the event.

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Topics: BBBSMB, golf

Skyhook's Location Intelligence at the 2017 USGA Golf Innovation Experience

Jun 19, 2017   

Posted by Kanish Sharma

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With the 117th U.S. Open now bundled up, congratulations Brooks Koepka, we wanted to reflect on Skyhook's weekend highlights.  

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Topics: Apps, Geofencing

Geofencing 101

Jun 15, 2017   

Posted by Dave McHoul

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Unless you live in an area with no internet access or mobile phone coverage (gasp!), you have no doubt heard the term “Geofencing”.  Geofences help marketers, advertisers and enterprises gain insights and take action to interact with, issue alerts, or collect data concerning the millions of mobile devices in today’s increasingly mobile society.  In fact, in the United States, users are now spending up to 5 hours per day on their mobile devices, creating a valuable avenue for communication and data gathering.

But do you really understand Geofencing and are you positioned to maximize its potential? Read on to learn more.

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Topics: Advertising, Apps, Geofencing

Your Location Questions, Answered

Jun 8, 2017   

Posted by Brittany Dervan

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When it comes to location, there are a lot of questions around accuracy, privacy, data collection and source. A recent MarTech article challenges companies to do their homework and ask the right questions before investing in location services. We have made it easy and have answers to the key questions below:  

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Topics: location

IoT World Wrap Up

Jun 2, 2017   

Posted by Dave McHoul

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Skyhook recently exhibited at the Internet of Things World conference and exhibition in the Santa Clara Convention Center in Santa Clara, CA.  The conference is billed as the "World's Largest IoT Event" which, after attending, is a claim I can't dispute.

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Topics: Iot, location