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Customer Spotlight: How Kid Safety Wearable hereO Taps Skyhook for Location

Nov 21, 2016   

Posted by Angela Diaco

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Most wearable market data says that there's still plenty of headroom in the health & fitness market with 81% of consumers citing purchasing interest, but a recent study revealed the wearables’ next great market opportunity lies in devices that help track the whereabouts of family members and protect their safety. Skyhook is excited to usher in those safety features by partnering with hereO - a kid safety, location-enabled smartwatch.

hereO has developed the smallest cellular-connected GPS location device in the world. The device allows families to check current or historic locations of their loved ones as well as give directions to find one another. The trendy watch is designed for children aged 3+ and is comfortable, water resistant and can withhold up to 60 hours of usage between charges. The watch also has a built-in panic feature that sends an alert to the parent when triggered. 

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Topics: Devices, Wearables

Skyhook Attribution Measures Verifone Media at the Pump Advertising Impact

Nov 17, 2016   

Posted by Ronda Billings Morra

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Verifone Media can now measure the impact of at-the-pump ad campaigns using Skyhook’s highly accurate mobile location services.

BOSTON - Nov. 17, 2016 - Skyhook, the world's leading location services company, today announced that it has been selected by the media division of Verifone (NYSE: PAY), a world leader in payment and commerce solutions, to measure the impact of at-the-pump advertising campaigns. Using Skyhook’s new foot-traffic attribution solution, Verifone Media can measure the effectiveness of their customer’s advertising using real-world consumer movements through time and space.

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Topics: Advertising, personas

Mobile vs Mobility: Why Your Agency Needs to Know The Difference

Nov 8, 2016   

Posted by Angela Diaco

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Skyhook, WPP and Y&R recently hosted a brand and agency Cocktail Hour where we shared insights, challenges and ideas for the future over a few drinks. JJ Schmuckler, Global CMO of Y&R took the stage to illustrate what the ideal relationship between mobile location services and agencies could be. In his speech outlined below, he gives an overview of where the industry is headed and what brands and advertisers can do to reach consumers in an ever-changing technology landscape.

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Topics: Advertising, personas, location, Brands & Agencies, Attribution

Infographic: Consumer Study Reveals Wearable Feature Wish List

Oct 27, 2016   

Posted by Angela Diaco

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With IDC projecting 111.1 million shipments by the end of 2016, the wearables market is undoubtedly on a tear. From fitness trackers and smartwatches to smart glasses and garments, consumers have more options than ever before. However, new data suggests that existing wearable owners may be abandoning their devices because of limited functionality. So what will it take to grow even further to convert skeptics and keep existing wearable owners happy? We asked 1,000 consumers for their input. 

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Topics: Wearables, Apps

Webinar: Where Are My Assets? Location for IoT with IBM's Watson

Oct 18, 2016   

Posted by Dave McHoul

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The advancements in Internet of Things have changed the game for asset tracking.  Previously, larger assets like delivery trucks and airplanes have been easily tracked using Assisted Global Navigational Satellite System (A-GNSS) technology, but what about smaller “things” like the packages within those delivery trucks?  

Skyhook and IBM Watson have joined forces to show that now it’s possible to not only track and monitor the location of smaller assets, but to get the bird’s eye view of a fleet of devices by collecting and analyzing embedded sensor data.

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Topics: Apps, Iot