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3 Easy Steps To Creating Skyhook Personas For Ad Targeting

Mar 27, 2017   

Posted by Matt Kojalo

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Our On-Demand Personas for advertisers launched early last year, and they offer agencies and brands a robust targeting option to reach just the right audience.As advertisers segmentation needs extended beyond our pre-built Skyhook Personas, we decided to open up our demographic, venue visit and visit frequency inputs to create On Demand Personas. We now have over 3,000 On-Demand Personas to choose from, giving advertisers the ultimate flexibility in identifying the mobile audiences they need.

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Topics: Advertising

Skyhook Is Hiring A Business Development Rep in Adtech

Mar 20, 2017   

Posted by Kanish Sharma

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 Are you a self-starting prospecting ninja? Lucky for you, Skyhook is growing rapidly - and we are looking for a Business Development Rep to join our creative, passionate and driven team. Our headquarters in Boston’s exciting Innovation District are filled with Ideapaint, standing desks, bean bag chairs, crowd-controlled Sonos radio and a kitchen full of snacks. Our office is a collaborative, open space that allows all of our teams to create together - innovation is in our DNA.

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Topics: Company

Your Guide to the Must-Attend Advertising Conferences in 2017

Mar 16, 2017   

Posted by Brittany Dervan

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The advertising and adtech industries are changing at lightning speed. It can be hard to keep up with the new tools in automation, mergers, partnerships, and acronyms, but attending industry conferences is key to keeping pace with this rapidly changing market. The following events have been hand-picked, tried and tested by our internal adtech specialists.

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Topics: Advertising, Events

Which Brands Saw Increased Foot Traffic Post Super Bowl?

Mar 9, 2017   

Posted by Angela Diaco

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Super Bowl LI’s hype seems to have died with the last confetti horn of the Patriots' victory parade, but at Skyhook, we’re wondering: are brands’ multi-million dollar ad investments having an impact on in-store foot traffic? In our previous post, we looked at brand affinities for both Patriots and Falcons fan territories, seeing who won over fans before the game. Now that some time has passed and the President’s Day sales circuit is over, Skyhook is taking another look at how brand foot traffic performed across the nation after the airing of Super Bowl ads.

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Topics: Advertising, Apps, Data Analysis

Why All Big Data Needs Location: The Key to The World's Context

Mar 7, 2017   

Posted by Angela Diaco

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Big Data is here to stay, but it's massiveness means some businesses are having a hard time taking it from mere buzzword to useful tool. The thinking that more data means more insight simply isn't true: adding context to all datapoints is key to deriving useable insights that are accurate. It's this new endeavor that needs consideration as the tech industry wants to continue its rocketship ride to the next level of growth.

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Topics: Company, location