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4 Omnichannel Insights: Marrying Digital to In-Store

Aug 23, 2016   

Posted by Angela Diaco

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Creating a seamless Omnichannel strategy has been a hot topic for everyone from apparel stores to QSR. The term, Omnichannel (also spelled omni-channel) describes 'a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience, whether the customer is shopping online from desktop, from a mobile device, or in-store' (TechTarget). While this seems like a no-brainer, it has become a behemoth effort across all departments to navigate ever-changing channels and internal strife.

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Topics: Apps, Events

Can Location Solve Mobile Payments Biggest Problems?

Aug 22, 2016   

Posted by Angela Diaco

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It's no surprise that everything is going mobile, and payment methods are no exception. While some people still prefer to pay the old fashioned way, payment apps have become increasingly popular in the last year. According to Statista, worldwide mobile payment revenue in 2015 was $450 billion and is expected to surpass $1 trillion in 2019. These numbers are too big to ignore, however some people consider mobile payments to be a rigmarole or unsafe. Mobile payment companies are finding that in order to capture the most users, they should make the payment process as seamless as possible.apps_header.png

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Topics: Apps, Internet of Things, location

Agency Legend Jeff Devlin Talks About How Brands and Advertising Can Stay Relevant

Aug 2, 2016   

Posted by Angela Diaco

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Jeff Devlin’s career in advertising is legendary: from launching Diet Coke to landing some of the biggest jobs in government advertising, has seen it all. In an interview with Jeff, we talked about how mobile technology and location is changing the face of advertising. We were excited to get his thoughts on where things are going based on his experience watching agencies and brands evolve over his 30+ year career.

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Topics: Advertising, personas, location, Brands & Agencies

Skyhook Joins the Network Advertising Initiative

Jul 28, 2016   

Posted by Ronda Billings Morra

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Skyhook's membership in the NAI highlights a commitment to the highest standards for mobile data collection & use

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Topics: Advertising, Press Releases, personas

Delivering a Dynamic UX: 3 Brands that Leverage Location Right

Jul 21, 2016   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

Brands are always looking for a competitive advantage and new ways to deliver the most desirable and user-friendly products.  As the consumer technology space continues to explode, product and app developers have realized that adding location is imperative to a dynamic user experience. Location allows you to add context, target consumers more efficiently and increase engagement. 

These three brands have set the bar high by implementing new location-based features into their products:

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Topics: Devices, Wearables