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Latest Geofencing Trend: Better Candidate Recruitment

Jul 18, 2017   

Posted by Melissa Burke

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There are several examples of use cases for how geofencing can impact user experience. One use case increasingly being highlighted in the news lately is companies utilizing geofencing as a recruiting tool to effectively capture job prospects’ attention for various open positions.

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Topics: Geofencing, geopositioning, recruiting

My.Sky Walkthrough: Introduction (Part 1 of 4)

Jul 11, 2017   

Posted by Keegan Ross

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My.Skyhook is Skyhook’s self-service customer portal that allows developers, customers and prospects to explore Skyhook’s product suite, create and manage projects for Skyhook's products, search and review documentation and receive technical support. In this tutorial, we cover signing in, the project page, resource page, downloads page and support page. 

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Topics: devops, location data, self service platform

3 Reasons Why You Need Location In Your Advertising Strategy

Jul 7, 2017   

Posted by Brittany Dervan

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Digital marketers are constantly looking for ways to interact and engage with consumers and are finding it harder and harder to do so.  A pivotal way retailers can gain traction is by adding personalization to their advertising strategy. Consumers are making it known that they want real-time personalized ads and less noise. In a survey conducted by Infosys, 86% of respondents who have experienced personalization in the ads they receive say that it has an influence on what they purchase.

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Topics: Advertising, personas, location

4 Key Takeaways From Mary Meeker's 2017 Internet Trends Report

Jul 5, 2017   

Posted by Ronda Billings Morra

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Kleiner Perkins venture partner, Mary Meeker, presented her 2017 Internet Trends report at the Code Conference in California a few weeks ago. Recode calls Meeker’s report "the most anticipated slide deck of the year," and TechCrunch says, “Meeker’s annual Internet Trends report is essentially the state of the union for the technology industry.” At Skyhook, we look forward to this annual report as it not only informs but validates many of the trends we see everyday.

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Topics: Iot, location

Event Recap: Skyhook's First Event Seminar in Japan

Jun 29, 2017   

Posted by Michael McBrien

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Skyhook recently hosted its first event in Japan at the brand new Yahoo Lodge in central Tokyo. Close to 60 executives around the technology space attended. Those in attendance included Skyhook’s customers, Sony and Softbank along with one of Skyhook’s global partners, IBM. Sharp’s RoBoHon, a mobile robot phone that uses Skyhook’s Precision Location, also made a special guest appearance and entertained the crowd.

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Topics: Iot, location