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Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Apr 13, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky Room rooftop lounge in New York City. The night was spent sharing insights and ideas around how location data can influence ad creation not just targeted placements over a few drinks and beautiful views from the roofdeck. Ad industry guests in a wide range of attendance included iHeartMedia, AccuWeather, Havas, RadiumOne, WPP and many more.

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Topics: Advertising, personas, location, Brands & Agencies, Attribution

MAC IDs Behaving Badly: 5 Things You Need to Know about Wi-Fi

Apr 11, 2017   

Posted by Chris Donais

Lat. 42.351994 Long. -71.047663

 

A MAC address is (generally) a unique identifier for an access point (AP). They are broadcasted by the AP to help identify it out in the wild, and therefore, can be used to accurately position all types of devices. However, not all Wi-Fi APs provide the unambiguous data that we need to accurately locate devices.

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Topics: Company

Building Your Own Geofences: Geofencing Yourself vs Using a Third Party

Apr 5, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

Building your own geofence solution seems easy enough: find the point of interest you want to geofence, find the latitude and longitude point it corresponds to, identify the precise boundaries in the real world the fence corresponds to, make sure the location sensors in your app are tuned just right.. Okay, maybe not so easy. Despite the complexities involved in a project that bridges the digital and physical worlds, some may insist on taking the geofence building process in-house.

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Topics: Apps

Coming Up: AdAge Webinar, VIP Event and More at Skyhook

Mar 29, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

There's a lot going on at Skyhook in the next fews weeks. After a successful launch of our Context 2.0 SDK release that allows apps to validate when users are in-store (without beacons), there are a whole new set of use cases for geofencing available for retail, wearable tech and mobile. Not only that, but we're gaining momentum in the advertising space with a few new partnerships and campaigns. 

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Topics: Advertising, Company, personas, Geofencing

3 Easy Steps To Creating Skyhook Personas For Ad Targeting

Mar 27, 2017   

Posted by Matt Kojalo

Lat. 42.351994 Long. -71.047663

Our On-Demand Personas for advertisers launched early last year, and they offer agencies and brands a robust targeting option to reach just the right audience.As advertisers segmentation needs extended beyond our pre-built Skyhook Personas, we decided to open up our demographic, venue visit and visit frequency inputs to create On Demand Personas. We now have over 3,000 On-Demand Personas to choose from, giving advertisers the ultimate flexibility in identifying the mobile audiences they need.

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Topics: Advertising