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The Importance of Location and IoT in the Cold Supply Chain

May 12, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Mother’s Day is around the corner and it is one of the most popular days of the year for the flower industry. According to an annual survey by the National Retail Federation, U.S. consumers plan to spend $2.6 billion on flowers just this year on Mother’s Day. When this much money is on the line, it is crucial for flower companies to have control over their supply chain and deliver flowers on time and in the best condition.

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Topics: Iot, location

Data Creates Art: Location Data Used for Colorado W3FI Art Project

May 4, 2017   

Posted by Tom McBrien

Lat. 42.351994 Long. -71.047663

Guest Blogger Tom McBrien shares his insights on the use of Skyhook's data in W3FI art project.

As daily life becomes increasingly integrated with the digital world, University of Denver Professor of Emergent Digital Practices Chris Coleman wants people to focus on how their digital journey interacts with the real world and the digital journeys of others.

His upcoming Colorado Springs “W3FI” art exhibition draws heavily on technology and Skyhook location data to communicate his messages about online interactions. The exhibit got it's name as a combination of "Wi-Fi", the word "we" and the slang use of the number 3 in place of the letter "E", Coleman uses the resulting "W3FI" to refer to the greater digital community. Coleman provides people the opportunity to consider big questions about their online lives in a magical space somewhere between the physical and digital worlds.

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Topics: geopositioning

Don't Miss Skyhook at these Upcoming IoT Events

May 2, 2017   

Posted by Dave McHoul

Lat. 42.351994 Long. -71.047663

The Internet of Things (IoT) is a hot topic right now.  Many researchers are forecasting huge things for IoT in terms of revenue generated, costs saved, and efficiency gained. Skyhook's Precision Location system perfectly supports IoT by offering multiple location methods and interface options to accurataly locate devices in all environments regardless of form factor, battery capacity or carriage technology.

As the tradeshow and event season heats up, Skyhook will be busy showcasing our IoT offering. Stop by and see us at one of these upcoming events.

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Topics: Devices, Events, Internet of Things, Iot

IoT Influencers to Follow Right Now

Apr 27, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

The world of IoT is growing at a rapid pace. According to IDC, global IoT spending will experience a compound annual growth rate of 15.6%, reaching $1.29 trillion in 2020. In fact, there are more than 3x the amount of connected devices on this planet than people. This number is expected to almost double by 2020. While the landscape is constantly changing, it’s hard to keep up with the latest news. Fortunately, you can count on these influencers to keep you up to date and in the know.

adtech-influencer-guide

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Topics: Advertising, Iot

Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Apr 13, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky Room rooftop lounge in New York City. The night was spent sharing insights and ideas around how location data can influence ad creation not just targeted placements over a few drinks and beautiful views from the roofdeck. Ad industry guests in a wide range of attendance included iHeartMedia, AccuWeather, Havas, RadiumOne, WPP and many more.

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Topics: Advertising, personas, location, Brands & Agencies, Attribution