UX should be on every smart app’s radar today. A focus on a seamless user experience is proven to increase key metrics (users, engagement, the list goes on!) and better your chances of having a top, revenue-producing app. So what should you know about UX? Here are 13 stats and resources that will help you plan for a dynamic user experience for your mobile app and why it's so important.
First Off, Why Invest in UX?
2. 86% of consumers are willing to pay more for a better customer experience. Click to tweet
3. AirBnB’s Mike Gebbia credits UX with taking the company to $10 billion. Click to tweet
How Do You Measure Up?
7. Only 55% of companies are currently conducting any online user experience testing. Click to tweet