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Angela Diaco

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Which Brands Saw Increased Foot Traffic Post Super Bowl?

Mar 9, 2017   

Posted by Angela Diaco

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Super Bowl LI’s hype seems to have died with the last confetti horn of the Patriots' victory parade, but at Skyhook, we’re wondering: are brands’ multi-million dollar ad investments having an impact on in-store foot traffic? In our previous post, we looked at brand affinities for both Patriots and Falcons fan territories, seeing who won over fans before the game. Now that some time has passed and the President’s Day sales circuit is over, Skyhook is taking another look at how brand foot traffic performed across the nation after the airing of Super Bowl ads.

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Topics: Advertising, Apps, Data Analysis

Why All Big Data Needs Location: The Key to The World's Context

Mar 7, 2017   

Posted by Angela Diaco

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Big Data is here to stay, but it's massiveness means some businesses are having a hard time taking it from mere buzzword to useful tool. The thinking that more data means more insight simply isn't true: adding context to all datapoints is key to deriving useable insights that are accurate. It's this new endeavor that needs consideration as the tech industry wants to continue its rocketship ride to the next level of growth.

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Topics: Company, location

4 Geofence Examples That Improve Your App UX

Feb 23, 2017   

Posted by Angela Diaco

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The use of location intelligence has skyrocketed over the last few years. More than 80% of data maintained by organizations worldwide has a location component, according to Pitney Bowes. As the market for location matures, organizations are starting to identify new and creative ways to utilize geofencing.

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Topics: Apps, Geofencing

5 Location Influencers to Follow Right Now

Feb 16, 2017   

Posted by Angela Diaco

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Location-based targeting and foot traffic attribution are becoming common tactics used by marketers and agencies to improve brand reach. Advertisers are finding that location-based segments and attribution give them better campaign results and deeper insights about their audiencesDespite the wide use of the technology, best practices have yet to surface. 

adtech-influencer-guide

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Topics: Advertising, location

The State of Location In Advertising: 3 Essential Questions Answered

Feb 10, 2017   

Posted by Angela Diaco

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For digital advertising (and nearly everyone else), 2016 was a tough year: “fake news” became an issue, mistrust in agencies flared as transparency problems came to light and huge acquisitions seemed to happen so often our heads were spinning. Despite these changes, disruption in the location data space is needed now more than ever. Why? Adtech users and location experts are still seeing up to 90% of location data in the industry being incorrect.

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Topics: Advertising, personas