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Angela Diaco

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4 Geofence Examples That Improve Your App UX

Feb 23, 2017   

Posted by Angela Diaco

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The use of location intelligence has skyrocketed over the last few years. More than 80% of data maintained by organizations worldwide has a location component, according to Pitney Bowes. header_geofencing_dynamicUX2.gifAs the market for location matures, organizations are starting to identify new and creative ways to utilize geofencing

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Topics: Apps, Geofencing

5 Location Influencers to Follow Right Now

Feb 16, 2017   

Posted by Angela Diaco

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Location-based targeting and foot traffic attribution are becoming common tactics used by marketers and agencies to improve brand reach. Advertisers are finding that location-based segments and attribution give them better campaign results and deeper insights about their audiencesDespite the wide use of the technology, best practices have yet to surface. 

adtech-influencer-guide

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Topics: Advertising, location

The State of Location In Advertising: 3 Essential Questions Answered

Feb 10, 2017   

Posted by Angela Diaco

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For digital advertising (and nearly everyone else), 2016 was a tough year: “fake news” became an issue, mistrust in agencies flared as transparency problems came to light and huge acquisitions seemed to happen so often our heads were spinning. Despite these changes, disruption in the location data space is needed now more than ever. Why? Adtech users and location experts are still seeing up to 90% of location data in the industry being incorrect.

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Topics: Advertising, personas

Brand Bowl Recap: Which Brands Win With Falcons & Patriots Fans?

Feb 6, 2017   

Posted by Angela Diaco

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Super bowl LI has come and gone with the Patriots winning one of the best comebacks in history, but the work of brands & agencies is only beginning. The largest TV viewing audience just saw dozens of new ads from familiar brands. With the multimillion-dollar investments across TV ads and in-game sponsorships, agencies and brands want to know “did ads influence consumer behavior? Did these ads drive further foot traffic to stores?"

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Topics: Advertising, Apps, Data Analysis

Brand Preferences Across 5 Women’s March Sister Cities

Jan 31, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

The Women’s March on Washington sparked a much larger movement than it’s name implies. From 2 women in the US offering their shared idea to the now historic 914 marches across all 7 continents, the organization is bringing people together across the globe. In our previous post, we compared brand affinity and geographic insights about the crowds at the Presidential Inauguration and the Women’s March on Washington. Now we'd like to shed light on the question: what’s the economic effect of attendee behavior across the country?

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Topics: Advertising, Apps, Data Analysis