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Angela Diaco

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Building Your Own Geofences: Geofencing Yourself vs Using a Third Party

Apr 5, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

Building your own geofence solution seems easy enough: find the point of interest you want to geofence, find the latitude and longitude point it corresponds to, identify the precise boundaries in the real world the fence corresponds to, make sure the location sensors in your app are tuned just right.. Okay, maybe not so easy. Despite the complexities involved in a project that bridges the digital and physical worlds, some may insist on taking the geofence building process in-house.

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Topics: Apps

Which Brands Saw Increased Foot Traffic Post Super Bowl?

Mar 9, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

Super Bowl LI’s hype seems to have died with the last confetti horn of the Patriots' victory parade, but at Skyhook, we’re wondering: are brands’ multi-million dollar ad investments having an impact on in-store foot traffic? In our previous post, we looked at brand affinities for both Patriots and Falcons fan territories, seeing who won over fans before the game. Now that some time has passed and the President’s Day sales circuit is over, Skyhook is taking another look at how brand foot traffic performed across the nation after the airing of Super Bowl ads.

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Topics: Advertising, Apps, Data Analysis

Why All Big Data Needs Location: The Key to The World's Context

Mar 7, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

Big Data is here to stay, but it's massiveness means some businesses are having a hard time taking it from mere buzzword to useful tool. The thinking that more data means more insight simply isn't true: adding context to all datapoints is key to deriving useable insights that are accurate. It's this new endeavor that needs consideration as the tech industry wants to continue its rocketship ride to the next level of growth.

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Topics: Company, location

4 Geofence Examples That Improve Your App UX

Feb 23, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

The use of location intelligence has skyrocketed over the last few years. More than 80% of data maintained by organizations worldwide has a location component, according to Pitney Bowes. As the market for location matures, organizations are starting to identify new and creative ways to utilize geofencing.

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Topics: Apps, Geofencing

5 Location Influencers to Follow Right Now

Feb 16, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

Location-based targeting and foot traffic attribution are becoming common tactics used by marketers and agencies to improve brand reach. Advertisers are finding that location-based segments and attribution give them better campaign results and deeper insights about their audiencesDespite the wide use of the technology, best practices have yet to surface. 

adtech-influencer-guide

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Topics: Advertising, location