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Ashley Osgood

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2016 Predictions: Apps Will Win with Intuitive UX; Ad Experiences to Become More Relevant

Nov 30, 2015   

Posted by Ashley Osgood

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A lot happened in the mobile world this year - especially with regard to location services. Based on what we have seen take place already in 2015, we have a few ideas on what the next year has in store for the application and adtech spaces. Let’s dive in to a few of our predictions:

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Topics: Advertising, Apps, designing for place, appticipation

Customer Spotlight: Skyhook Location Fuels Singapore’s National Science Experiment

Nov 9, 2015   

Posted by Ashley Osgood

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Skyhook is excited to be partnering the Singapore University of Technology and Design (SUTD) to carry out Singapore’s first large-scale National Science Experiment. This experiment is organized by the Ministry of Education and the National Research Foundation Singapore to develop an interest in science among the country’s young people. In this project, fifty thousand students across Singapore will carry a sensor to collect data on travel mobility patterns, location, environment, etc. The students learn how to analyze the data as part of its Science, Technology, Engineering and Mathematics (STEM) program.

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Topics: Customer Success, Devices, Company

Webinar: How to Drive Ad Revenue With Precise Location Targeting

Oct 19, 2015   

Posted by Ashley Osgood

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The adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting. With the amount of user intelligence and precision location technology capabilities available today, combined with an audience that is increasingly more receptive to relevant messaging, advertisers need to have a plan. What’s the most plausible way to successfully transition from the “okay” strategy of today to the advanced targeting of tomorrow?

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Topics: Advertising

5 Best Practices for Gaining Attention in the Fragmented Device Environment

Oct 1, 2015   

Posted by Ashley Osgood

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This week at Advertising Week in New York City, Skyhook was invited to participate in a panel discussing “The Challenges of the Fragmented Device Environment.” With the landscape of new devices ever growing, and the fragmentation of users’ time and attention across screens intensifies, best practices for the future must be identified.

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Topics: Advertising, Apps, Events

3 Strategies for Brands & Advertisers To Make an Impact in 2017

Sep 21, 2015   

Posted by Ashley Osgood

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There were some very applicable themes to those concerned with all aspects of advertising at the INBOUND Conference in 2015 that are still relevant today. Having attended a few breakout sessions and watching some high-profile keynote speakers, I was also able to discern some key takeaways for those in the advertising, agency and adtech space to help them better differentiate, make an impact, and get their message across.

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Topics: Advertising