BLOG

Brittany Dervan

Recent Posts

Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Apr 13, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky Room rooftop lounge in New York City. The night was spent sharing insights and ideas around how location data can influence ad creation not just targeted placements over a few drinks and beautiful views from the roofdeck. Ad industry guests in a wide range of attendance included iHeartMedia, AccuWeather, Havas, RadiumOne, WPP and many more.

Read More

Topics: Advertising, personas, location, Brands & Agencies, Attribution

Coming Up: AdAge Webinar, VIP Event and More at Skyhook

Mar 29, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

There's a lot going on at Skyhook in the next fews weeks. After a successful launch of our Context 2.0 SDK release that allows apps to validate when users are in-store (without beacons), there are a whole new set of use cases for geofencing available for retail, wearable tech and mobile. Not only that, but we're gaining momentum in the advertising space with a few new partnerships and campaigns. 

Read More

Topics: Advertising, Company, personas, Geofencing

Your Guide to the Must-Attend Advertising Conferences in 2017

Mar 16, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

The advertising and adtech industries are changing at lightning speed. It can be hard to keep up with the new tools in automation, mergers, partnerships, and acronyms, but attending industry conferences is key to keeping pace with this rapidly changing market. The following events have been hand-picked, tried and tested by our internal adtech specialists.

Read More

Topics: Advertising, Events

17 Stats That Show The Massive Opportunities In The Internet of Things

Mar 2, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

The giant ecosystem that is the Internet of Things is growing, shifting and consolidating rapidly. We all know that IoT can change our lives and make our businesses more efficient, but what else should we know about IoT? Here are 17 facts and stats that will help you wrap your head around these rising trends.

Read More

Topics: Devices, Internet of Things, Iot

Your Guide to Must-Attend Wearable Events in 2017

Jan 19, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Despite how young the industry is as a whole, wearables' rapid growth has fueled innovation and fostered dialogue among new companies doing exciting things with these devices. In 2017, the chief focus of wearable manufacturers must be to become essential to the lives of their usersTo do that, you and your team should listen carefully to successful speakers in the wearable tech community share their insights on how wearables can impact our lives today and what is coming next. Chip vendors, network providers, wearable startups and tech giants will all come together to discuss the latest developments, share product launches and explore new opportunities in the marketplace throughout the year.

Read More

Topics: Devices, Wearables