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Danielle Goodman

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Top 3 Innovative Use Cases for Wearables and Location

Mar 21, 2016   

Posted by Danielle Goodman

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According to International Data Corporation (IDC), the wearables market will reach a total of 126.1 million units shipped by 2019. The availability of precise and accurate location to wearable devices can open up critical new use cases and experiences, ranging from fitness tracking, to adding context to photographic memories in real time, to providing parents with the peace of mind of knowing the location of their children.

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Topics: Devices, Wearables

Rethinking How Wearables Use Location Data

Mar 17, 2016   

Posted by Danielle Goodman

Lat. 42.351994 Long. -71.047663

There has been a rapid evolution in the mobile devices market, from smartphones to tiny wearable devices that fit on your wrist. The wearable market is expected to reach a value of $19 billion in 2018, according to Statista. According to the most recent forecast data from the International Data Corporation (IDC), by 2019, total shipment volumes are forecast to reach 126.1 million units, resulting in a five-year compound annual growth rate (CAGR) of 45.1%.

As the market expands, the need for a compelling differentiator and a device that is vital to the user is a top priority. The availability of precise and accurate location to wearable devices can open up critical new use cases and experiences, ranging from fitness tracking, to adding context to photographic memories in real time, to providing parents with the peace of mind of knowing the location of their children. When accuracy is of the utmost importance, precise location can fill the void.

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Topics: Devices, Wearables, Iot

Top Wearable Technology Events to Attend in 2016

Jan 13, 2016   

Posted by Danielle Goodman

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Wearable tech is gaining momentum with constantly evolving and compelling use cases: from devices that monitor health and fitness in real time, to technology that improves workplace productivity. There is a huge potential for this market to continue to grow and change our lives. 

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Topics: Wearables, Events

Is Your App Location Disabled? 4 Ways You Are Missing Out

Dec 10, 2015   

Posted by Danielle Goodman

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Both app owners and users benefit greatly when location services are On. Transparency coupled with paying off the use of the data with an awesome experience tells them not only to keep location on, but to let it run in the background.

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Topics: Apps

Experience is the New Channel for Advertising and How Location Makes it Happen

Nov 18, 2015   

Posted by Danielle Goodman

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Let’s talk about our world and what we want from the world today. As a culture we want to advance, we want to succeed and we want to do it efficiently. As a society, we are impatient and most of the time we view the tiny bumps in the road as hurdles. They take us from the place we want to go and they can interrupt our focus. They are points of friction.

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Topics: Advertising