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David Bairstow

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4 Myths About Location-Based Services, Debunked

Jan 3, 2017   

Posted by David Bairstow

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In 2016, we saw mobile apps become more advanced in their use of location services. The breakout success of Pokémon Go, a virtual reality game that requires users to turn on location services to play, shows how important location can be to app user engagement. With the game, players walk around real-life neighborhoods to hunt down virtual Pokémon characters on their smartphone screens – the game is even helping local shops and restaurants attract new customers off the street with certain in-app features. The requirement for this level of precision makes it clear that accurate location services are critical to the success of today’s apps.

Despite the fact that 83% of app users say location is crucial to their app experiences, more than half of location-dependent app users - such as weather and navigation - haven’t turned their location services on. This may be largely due to a few persistent myths that cause users to avoid turning location services on, even though it reduces the effectiveness of apps that rely on accurate location data.

Below are four of the most common myths and misconceptions about location services.

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Topics: Apps, location, Geofencing

Skyhook Wireless Launches Precision Location for Wearables

Mar 15, 2016   

Posted by David Bairstow

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The industry’s lightest location platform enables key functionality for all types of wearables. Screen_Shot_2016-03-01_at_1.28.04_PM.png

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Topics: Devices, Wearables

Why is It Important to Store Your Location Data?

Jul 14, 2015   

Posted by David Bairstow

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Many app developers are not saving their users’ location samples, which means they're throwing away valuable behavioral insights. If your app is already asking for user location, why not take full advantage of location-based context for a better UX and segmentation?

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Topics: Advertising, Apps

The Difference Between Location Accuracy and Precision and Why You Need To Know

Jul 7, 2015   

Posted by David Bairstow

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Location-based ad targeting means more relevant content for consumers, higher ROI for brands, and more revenue for publishers. In order for location data to be actionable, it must be both accurate and precise.

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Topics: Advertising

How to Optimize Wearables for Function and Battery Life

May 27, 2014   

Posted by David Bairstow

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Of all the methods available for wirelessly transferring data from one device to another, companies in the wearable industry have chosen Bluetooth as their frequency of choice. Bluetooth chips are inexpensive, and establishing a connection over Bluetooth consumes less battery power than the alternatives. Unfortunately, devices can only access location data over Bluetooth when paired with another device that has GPS, Wi-Fi, or a cellular connection. The good news is that while wearable developers hold onto battery life with white knuckles, they don’t have to sacrifice it for location features.

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Topics: Wearables