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Matt Kojalo

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MMA Mobile Automation & Programmatic Leadership Forum Insights

Apr 26, 2016   

Posted by Matt Kojalo

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In the early days of mobile advertising, just getting a simple 320x50 ad to show up on my test Sprint Sanyo Katana in 2007 was an extremely frustrating challenge. Thankfully those days are long past, and we now have the ability to enrich ad targeting with all types of 1st and 3rd party data. personas_header_6.png

At the MMA Mobile Automation and Programmatic Leadership forum on April 14th, speakers gave crucial insights on how advertisers can better use their own data as well as 3rd party data to optimize their campaigns. These themes and more were covered at the event - read on for the recap.  

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Topics: Advertising, personas