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Melissa Burke

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Solar Eclipse Crowd Density Predictions

Aug 18, 2017   

Posted by Melissa Burke

Lat. 42.351994 Long. -71.047663

The first solar eclipse since 1979 will be taking place on Monday, August 21st. This marks the first time in history that the solar eclipse will only be visible in the United States and the first time since 1918 that a solar eclipse will be visible from coast to coast.  

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Topics: location, crowd density, Foot traffic

The Wearables Industry is Evolving but Don’t Mistake it for Dead

Aug 4, 2017   

Posted by Melissa Burke

Lat. 42.351994 Long. -71.047663

As a recent CNBC article discussed, the wearables industry today looks markedly different from what industry experts had been predicting it would be a few years ago. Well known wearable brands such as Jawbone and Fitbit have taken severe financial hits in recent months, and consumers’ fickle attention spans have resulted in lower device usage overall. But the cries about the wearables industry being dead seem premature at this point. In fact, the IDC still predicts that the wearables market will grow 20% this year.

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Topics: Wearables, precisionlocation, location data

Latest Geofencing Trend: Better Candidate Recruitment

Jul 18, 2017   

Posted by Melissa Burke

Lat. 42.351994 Long. -71.047663

There are several examples of use cases for how geofencing can impact user experience. One use case increasingly being highlighted in the news lately is companies utilizing geofencing as a recruiting tool to effectively capture job prospects’ attention for various open positions.

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Topics: Geofencing, geopositioning, recruiting