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How to View the Full Customer Behavior Journey for Retail Apps

Sep 16, 2015   

Posted by Schneidermike

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Skyhook + beacons = a full-stack location solution. This next wave of innovation will create opportunities for retail applications to enhance value to their users, create more channels for monetization and to gather a more comprehensive spectrum of insight on on their users. Incorporating a full-stack location solution reduces friction in app user experience and compounds additional monetization can give a full view of the customer journey.

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Topics: Apps

How to Get Users to Opt-In to Location: Teaching, Timing, Retargeting

Sep 8, 2015   

Posted by Schneidermike

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When building an app, one of the best things you can do for your users is to make the experience easier. Many times this is achieved by reducing the steps they need to do to be able to get what they want. Saving clicks and gestures is saving time. Giving a user what they want quickly gives them time back or gives you another chance to engage with them.

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Topics: Apps, dynamicux

5 Ways Coffee Apps Can Drive Customer Loyalty and User Intelligence

Jun 23, 2015   

Posted by Schneidermike

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Precise location data can provide richer insights into user behavior and interest, as we’ve covered previously in our Designing for Place series. Those insights can help you decide the best places to build experiences that promote ease of app use for the user opening the app and getting what they need as quickly as possible. We call this "appticipation”, and its end goal is to deliver personalized app experiences to each user. Having contextual data on where and when your users are accessing your app and its functionalities can help you optimize your app to become a vital part of users’ daily lives.

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Topics: Apps

Designing An Advertising Campaign? 3 Things To Keep In Mind

May 13, 2015   

Posted by Schneidermike

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What does everyone in the online ad ecosystem want? Publishers are all looking for more inventory to sell at a higher value. At the same time, their customers - brands and advertisers - want increased conversion rates, while every consumer wants value, personalization and help making the right choices.

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Topics: Advertising

Weft Taps Skyhook Wireless for Precise Location

Mar 30, 2015   

Posted by Schneidermike

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Global Logistics company adds precision location to their asset tracking offering.

BOSTONMarch 30, 2015 /PRNewswire/ -- Weft, a global logistics data company that helps businesses improve their supply chain productivity, announced that they have integrated Skyhook Wireless Precision Location into their asset tracking hardware.

"We are impressed with their aim to provide predictive location context intelligence around every truck, plane, ship and train," said Kipp Jones, Skyhook SVP of Product and Engineering. "Weft has patent-pending algorithms that use all kinds of contextual data to model activity and predict cargo arrival. And they're better than the drivers, conductors, and ship captains at doing so."

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Topics: Devices