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Geofencing 101

Jun 15, 2017   

Posted by Dave McHoul

Lat. 42.351994 Long. -71.047663

Unless you live in an area with no internet access or mobile phone coverage (gasp!), you have no doubt heard the term “Geofencing”.  Geofences help marketers, advertisers and enterprises gain insights and take action to interact with, issue alerts, or collect data concerning the millions of mobile devices in today’s increasingly mobile society.  In fact, in the United States, users are now spending up to 5 hours per day on their mobile devices, creating a valuable avenue for communication and data gathering.

But do you really understand Geofencing and are you positioned to maximize its potential? Read on to learn more.

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Topics: Advertising, Apps, Geofencing

IoT Influencers to Follow Right Now

Apr 27, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

The world of IoT is growing at a rapid pace. According to IDC, global IoT spending will experience a compound annual growth rate of 15.6%, reaching $1.29 trillion in 2020. In fact, there are more than 3x the amount of connected devices on this planet than people. This number is expected to almost double by 2020. While the landscape is constantly changing, it’s hard to keep up with the latest news. Fortunately, you can count on these influencers to keep you up to date and in the know.

adtech-influencer-guide

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Topics: Advertising, Iot

Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Apr 13, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky Room rooftop lounge in New York City. The night was spent sharing insights and ideas around how location data can influence ad creation not just targeted placements over a few drinks and beautiful views from the roofdeck. Ad industry guests in a wide range of attendance included iHeartMedia, AccuWeather, Havas, RadiumOne, WPP and many more.

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Topics: Advertising, personas, location, Brands & Agencies, Attribution

Coming Up: AdAge Webinar, VIP Event and More at Skyhook

Mar 29, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

There's a lot going on at Skyhook in the next fews weeks. After a successful launch of our Context 2.0 SDK release that allows apps to validate when users are in-store (without beacons), there are a whole new set of use cases for geofencing available for retail, wearable tech and mobile. Not only that, but we're gaining momentum in the advertising space with a few new partnerships and campaigns. 

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Topics: Advertising, Company, personas, Geofencing

3 Easy Steps To Creating Skyhook Personas For Ad Targeting

Mar 27, 2017   

Posted by Matt Kojalo

Lat. 42.351994 Long. -71.047663

Our On-Demand Personas for advertisers launched early last year, and they offer agencies and brands a robust targeting option to reach just the right audience.As advertisers segmentation needs extended beyond our pre-built Skyhook Personas, we decided to open up our demographic, venue visit and visit frequency inputs to create On Demand Personas. We now have over 3,000 On-Demand Personas to choose from, giving advertisers the ultimate flexibility in identifying the mobile audiences they need.

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Topics: Advertising