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Skyhook's Location Intelligence at the 2017 USGA Golf Innovation Experience

Jun 19, 2017   

Posted by Kanish Sharma

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With the 117th U.S. Open now bundled up, congratulations Brooks Koepka, we wanted to reflect on Skyhook's weekend highlights.  

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Topics: Apps, Geofencing

Geofencing 101

Jun 15, 2017   

Posted by Dave McHoul

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Unless you live in an area with no internet access or mobile phone coverage (gasp!), you have no doubt heard the term “Geofencing”.  Geofences help marketers, advertisers and enterprises gain insights and take action to interact with, issue alerts, or collect data concerning the millions of mobile devices in today’s increasingly mobile society.  In fact, in the United States, users are now spending up to 5 hours per day on their mobile devices, creating a valuable avenue for communication and data gathering.

But do you really understand Geofencing and are you positioned to maximize its potential? Read on to learn more.

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Topics: Advertising, Apps, Geofencing

Building Your Own Geofences: Geofencing Yourself vs Using a Third Party

Apr 5, 2017   

Posted by Angela Diaco

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Building your own geofence solution seems easy enough: find the point of interest you want to geofence, find the latitude and longitude point it corresponds to, identify the precise boundaries in the real world the fence corresponds to, make sure the location sensors in your app are tuned just right.. Okay, maybe not so easy. Despite the complexities involved in a project that bridges the digital and physical worlds, some may insist on taking the geofence building process in-house.

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Topics: Apps

Which Brands Saw Increased Foot Traffic Post Super Bowl?

Mar 9, 2017   

Posted by Angela Diaco

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Super Bowl LI’s hype seems to have died with the last confetti horn of the Patriots' victory parade, but at Skyhook, we’re wondering: are brands’ multi-million dollar ad investments having an impact on in-store foot traffic? In our previous post, we looked at brand affinities for both Patriots and Falcons fan territories, seeing who won over fans before the game. Now that some time has passed and the President’s Day sales circuit is over, Skyhook is taking another look at how brand foot traffic performed across the nation after the airing of Super Bowl ads.

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Topics: Advertising, Apps, Data Analysis

4 Geofence Examples That Improve Your App UX

Feb 23, 2017   

Posted by Angela Diaco

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The use of location intelligence has skyrocketed over the last few years. More than 80% of data maintained by organizations worldwide has a location component, according to Pitney Bowes. As the market for location matures, organizations are starting to identify new and creative ways to utilize geofencing.

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Topics: Apps, Geofencing