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Building Your Own Geofences: Geofencing Yourself vs Using a Third Party

Apr 5, 2017   

Posted by Angela Diaco

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Building your own geofence solution seems easy enough: find the point of interest you want to geofence, find the latitude and longitude point it corresponds to, identify the precise boundaries in the real world the fence corresponds to, make sure the location sensors in your app are tuned just right.. Okay, maybe not so easy. Despite the complexities involved in a project that bridges the digital and physical worlds, some may insist on taking the geofence building process in-house.

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Topics: Apps

Which Brands Saw Increased Foot Traffic Post Super Bowl?

Mar 9, 2017   

Posted by Angela Diaco

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Super Bowl LI’s hype seems to have died with the last confetti horn of the Patriots' victory parade, but at Skyhook, we’re wondering: are brands’ multi-million dollar ad investments having an impact on in-store foot traffic? In our previous post, we looked at brand affinities for both Patriots and Falcons fan territories, seeing who won over fans before the game. Now that some time has passed and the President’s Day sales circuit is over, Skyhook is taking another look at how brand foot traffic performed across the nation after the airing of Super Bowl ads.

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Topics: Advertising, Apps, Data Analysis

4 Geofence Examples That Improve Your App UX

Feb 23, 2017   

Posted by Angela Diaco

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The use of location intelligence has skyrocketed over the last few years. More than 80% of data maintained by organizations worldwide has a location component, according to Pitney Bowes. As the market for location matures, organizations are starting to identify new and creative ways to utilize geofencing.

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Topics: Apps, Geofencing

Not All Geofences Are Created Equal - Here’s Why

Feb 22, 2017   

Posted by Kanish Sharma

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The use of location intelligence has skyrocketed over the last few years. According to Pitney Bowes, more than 80% of data maintained by organizations worldwide has a location component. There are a wide variety of uses for location intelligence -- customer analytics, geofencing, user experience, advertising and marketing campaigns, safety and security -- to name a few.

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Topics: Apps, Geofencing

Skyhook Unveils the Only In-Store Visit Validation Tool to Help Marketers Increase Engagement with Mobile Consumers

Feb 21, 2017   

Posted by Kanish Sharma

Lat. 42.351994 Long. -71.047663

With Context, marketers can monitor proximity to a venue AND the exact moment when consumers cross the threshold of a store.

BOSTON - February 21, 2017 - Skyhook, the world’s leading independent location platform, today announced Skyhook Context 2.0 release. Using Wi-Fi signals and geospatial insights Skyhook Context provides unprecedented location precision for marketers to engage with opted-in mobile consumers. For retail brands, this highly accurate approach to geofencing increases foot traffic, drives consumer engagement and loyalty, validates advertising spend through foot-traffic measurement (attribution) and transforms location data into valuable customer analytics.

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Topics: Advertising, Apps