BLOG

2016 Predictions: Apps Will Win with Intuitive UX; Ad Experiences to Become More Relevant

Nov 30, 2015   

Posted by Ashley Osgood

Lat. 42.351994 Long. -71.047663

A lot happened in the mobile world this year - especially with regard to location services. Based on what we have seen take place already in 2015, we have a few ideas on what the next year has in store for the application and adtech spaces. Let’s dive in to a few of our predictions:

Read More

Topics: Advertising, Apps, designing for place, appticipation

3 Lessons for Apps when Designing for Place

Apr 17, 2015   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

The "Mobile First” revolution is gaining further traction this year. As businesses realize that their mobile audience should become a priority, developers must increase the functionality of their apps to accommodate savvier consumers. You know what your users want, but the real challenge is in delivering the right experiences at the right time. By leveraging location data correctly, you can automate what would otherwise be a tedious process, and generate even more revenue in the process. Do it right, and your ideal app of the future is closer than you think. 

Here are 3 lessons for mobile apps looking to design for place:

Read More

Topics: Apps, dynamicux, designing for place, appticipation

Designing For Place: How TripAdvisor Could Increase App Engagement With Appticipation

Feb 26, 2015   

Posted by Ashley Osgood

Lat. 42.351994 Long. -71.047663

In our previous articles, we discussed that precise location data can provide richer insights into your users’ behavior and interest.  Those insights can help you decide the best places to build experiences that reduce friction between the user opening the app and getting value. We call this "appticipation." Having this contextual data on where and when your users are accessing your app and its functionalities can help you to design your app to become vital to the daily life of your users, with the end goal of delivering personalized app experiences to each of them.

The usage analysis we outlined in previous posts can help give you a better understanding of your app usage and functionality: now, we'll take those findings and see how a travel app like TripAdvisor can apply them towards existing app features to better categorize and personify its users with appticipation.

TripAdvisor Has a Smart App DFP_Header

TripAdvisor utilizes location on their app today. Their goal is to help users plan their trips with the aid of past traveler’s reviews. To do this they offer a search feature involving location called the “Near Me Now” screen. This helps users when they are on the move and are in need of a hotel, restaurant or other attractions nearby. “Near Me Now” offers options to search by hotels, restaurants, attractions, flights and vacation rentals nearby with associated reviews for the user to browse through. Once the user has traveled to a destination they can mark the “been” button and rate the destination. If the user is looking to for places to travel nearby it can save destinations with the “save” button to return to at a later time.

Read More

Topics: Apps, dynamicux, designing for place, appticipation

Designing for Place: How Location Can Help Brand Apps Become More Relevant

Feb 23, 2015   

Posted by Danielle Goodman

Lat. 42.351994 Long. -71.047663

“Designing for Place” is all about how user context around venues and locations can be used to dramatically alter mobile user experiences by place. It is the solution for differentiating apps, reducing friction, getting more engagement, monetizing, and getting to the user’s home screen. Retail apps with features like store finders and online catalogues are very useful for users at home or on the go — but what about when they are in the store?

Read More

Topics: Apps, dynamicux, designing for place, appticipation

Designing for Place: Appticipation for the Yelp App

Feb 19, 2015   

Posted by Danielle Goodman

Lat. 42.351994 Long. -71.047663

Regardless of category, a vital app transcends basic functionality and user experience. It boils down to what makes an app something that a user doesn’t want to — or can’t — live without everyday. In our previous Designing for Place posts, we define what it means to be a vital app, while also providing a formula that you can measure your app’s usage to understand if what features you consider to be vital in your app aligns with what your users are actually doing.

Now, we’ll take these findings and apply them to a lifestyle app like Yelp. We’ll walk through some next-generation ideas we have for the app, using data like location and context to help deploy appticipation. As a result, Yelp will be able to better personify their users, serve the right experience to the right user at the right time, and increase overall app engagement.

Read More

Topics: Apps, dynamicux, designing for place, appticipation