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Skyhook Joins the AppNexus Marketplace as 1st (and Only) Mobile Location Data Provider

Dec 15, 2016   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

The world's leading independent advertising technology company integrates Skyhook Personas into its industry-leading marketplace

BOSTON - Dec. 15, 2016 - Skyhook, the world’s leading independent location platform, today announced that it has joined the AppNexus marketplace as its first mobile location insights data provider. The integration of Skyhook’s Personas will help to increase the value of publishers’ advertising inventory by ensuring highly accurate location-based behavioral targeting, insights and attribution.

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Topics: Advertising, personas, Attribution

Mobile vs Mobility: Why Your Agency Needs to Know The Difference

Nov 8, 2016   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

Skyhook, WPP and Y&R recently hosted a brand and agency Cocktail Hour where we shared insights, challenges and ideas for the future over a few drinks. JJ Schmuckler, Global CMO of Y&R took the stage to illustrate what the ideal relationship between mobile location services and agencies could be. In his speech outlined below, he gives an overview of where the industry is headed and what brands and advertisers can do to reach consumers in an ever-changing technology landscape.

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Topics: Advertising, personas, location, Brands & Agencies, Attribution