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Mobile vs Mobility: Why Your Agency Needs to Know The Difference

Nov 8, 2016   

Posted by Angela Diaco

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Skyhook, WPP and Y&R recently hosted a brand and agency Cocktail Hour where we shared insights, challenges and ideas for the future over a few drinks. JJ Schmuckler, Global CMO of Y&R took the stage to illustrate what the ideal relationship between mobile location services and agencies could be. In his speech outlined below, he gives an overview of where the industry is headed and what brands and advertisers can do to reach consumers in an ever-changing technology landscape.

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Topics: Advertising, personas, location, Brands & Agencies, Attribution

Agency Legend Jeff Devlin Talks About How Brands and Advertising Can Stay Relevant

Aug 2, 2016   

Posted by Angela Diaco

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Jeff Devlin’s career in advertising is legendary: from launching Diet Coke to landing some of the biggest jobs in government advertising, has seen it all. In an interview with Jeff, we talked about how mobile technology and location is changing the face of advertising. We were excited to get his thoughts on where things are going based on his experience watching agencies and brands evolve over his 30+ year career.

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Topics: Advertising, personas, location, Brands & Agencies