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A Guide to Must-Attend UX Events in 2016

Sep 28, 2015   

Posted by Danielle Goodman

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As the best accessory to our smartphone, apps have woven themselves a part of our everyday lives. As shoppers, business-people, travelers or parents, when we have a question or problem, the solution is often “there’s an app for that”. The average smartphone user has 65 apps downloaded on their device and uses certain apps everyday (Flurry). Our love for apps has lead to the companies powering their concepts to rapidly grow in numbers, design and functionality - which is why differentiating your app in lasting ways is so critical.

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Topics: Events, dynamicux

How to Get Users to Opt-In to Location: Teaching, Timing, Retargeting

Sep 8, 2015   

Posted by Schneidermike

Lat. 42.351994 Long. -71.047663

When building an app, one of the best things you can do for your users is to make the experience easier. Many times this is achieved by reducing the steps they need to do to be able to get what they want. Saving clicks and gestures is saving time. Giving a user what they want quickly gives them time back or gives you another chance to engage with them.

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Topics: Apps, dynamicux

3 Lessons for Apps when Designing for Place

Apr 17, 2015   

Posted by Angela Diaco

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The "Mobile First” revolution is gaining further traction this year. As businesses realize that their mobile audience should become a priority, developers must increase the functionality of their apps to accommodate savvier consumers. You know what your users want, but the real challenge is in delivering the right experiences at the right time. By leveraging location data correctly, you can automate what would otherwise be a tedious process, and generate even more revenue in the process. Do it right, and your ideal app of the future is closer than you think. 

Here are 3 lessons for mobile apps looking to design for place:

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Topics: Apps, dynamicux, designing for place, appticipation

Designing For Place: How TripAdvisor Could Increase App Engagement With Appticipation

Feb 26, 2015   

Posted by Ashley Osgood

Lat. 42.351994 Long. -71.047663

In our previous articles, we discussed that precise location data can provide richer insights into your users’ behavior and interest.  Those insights can help you decide the best places to build experiences that reduce friction between the user opening the app and getting value. We call this "appticipation." Having this contextual data on where and when your users are accessing your app and its functionalities can help you to design your app to become vital to the daily life of your users, with the end goal of delivering personalized app experiences to each of them.

The usage analysis we outlined in previous posts can help give you a better understanding of your app usage and functionality: now, we'll take those findings and see how a travel app like TripAdvisor can apply them towards existing app features to better categorize and personify its users with appticipation.

TripAdvisor Has a Smart App DFP_Header

TripAdvisor utilizes location on their app today. Their goal is to help users plan their trips with the aid of past traveler’s reviews. To do this they offer a search feature involving location called the “Near Me Now” screen. This helps users when they are on the move and are in need of a hotel, restaurant or other attractions nearby. “Near Me Now” offers options to search by hotels, restaurants, attractions, flights and vacation rentals nearby with associated reviews for the user to browse through. Once the user has traveled to a destination they can mark the “been” button and rate the destination. If the user is looking to for places to travel nearby it can save destinations with the “save” button to return to at a later time.

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Topics: Apps, dynamicux, designing for place, appticipation

Designing for Place: How Location Can Help Brand Apps Become More Relevant

Feb 23, 2015   

Posted by Danielle Goodman

Lat. 42.351994 Long. -71.047663

“Designing for Place” is all about how user context around venues and locations can be used to dramatically alter mobile user experiences by place. It is the solution for differentiating apps, reducing friction, getting more engagement, monetizing, and getting to the user’s home screen. Retail apps with features like store finders and online catalogues are very useful for users at home or on the go — but what about when they are in the store?

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Topics: Apps, dynamicux, designing for place, appticipation