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4 Omnichannel Insights: Marrying Digital to In-Store

Aug 23, 2016   

Posted by Angela Diaco

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Creating a seamless Omnichannel strategy has been a hot topic for everyone from apparel stores to QSR. The term, Omnichannel (also spelled omni-channel) describes 'a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience, whether the customer is shopping online from desktop, from a mobile device, or in-store' (TechTarget). While this seems like a no-brainer, it has become a behemoth effort across all departments to navigate ever-changing channels and internal strife.

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Topics: Apps, Events

Top Wearable Technology Events to Attend in 2016

Jan 13, 2016   

Posted by Danielle Goodman

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Wearable tech is gaining momentum with constantly evolving and compelling use cases: from devices that monitor health and fitness in real time, to technology that improves workplace productivity. There is a huge potential for this market to continue to grow and change our lives. 

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Topics: Wearables, Events

5 Best Practices for Gaining Attention in the Fragmented Device Environment

Oct 1, 2015   

Posted by Ashley Osgood

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This week at Advertising Week in New York City, Skyhook was invited to participate in a panel discussing “The Challenges of the Fragmented Device Environment.” With the landscape of new devices ever growing, and the fragmentation of users’ time and attention across screens intensifies, best practices for the future must be identified.

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Topics: Advertising, Apps, Events

A Guide to Must-Attend UX Events in 2016

Sep 28, 2015   

Posted by Danielle Goodman

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As the best accessory to our smartphone, apps have woven themselves a part of our everyday lives. As shoppers, business-people, travelers or parents, when we have a question or problem, the solution is often “there’s an app for that”. The average smartphone user has 65 apps downloaded on their device and uses certain apps everyday (Flurry). Our love for apps has lead to the companies powering their concepts to rapidly grow in numbers, design and functionality - which is why differentiating your app in lasting ways is so critical.

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Topics: Events, dynamicux

Top Tech Events in Boston You Won't Want to Miss

Aug 28, 2015   

Posted by Danielle Goodman

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Boston is home to a thriving ecosystem of technology companies, entrepreneurs and startups, as technology and innovation are two key components to Boston’s DNA. Boston tops the list for most venture capital invested per capita across the US, with top Boston tech companies that include: Applause, Brightcove, Bullhorn, Crowdly, DataXu, EverTrue, Hubspot, KarmaLoop, Rue La La, RunKeeper, SessionM, TripAdvisor and Wayfair.

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Topics: Events, Company