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4 Geofence Examples That Improve Your App UX

Feb 23, 2017   

Posted by Angela Diaco

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The use of location intelligence has skyrocketed over the last few years. More than 80% of data maintained by organizations worldwide has a location component, according to Pitney Bowes. header_geofencing_dynamicUX2.gifAs the market for location matures, organizations are starting to identify new and creative ways to utilize geofencing

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Topics: Apps, Geofencing

Not All Geofences Are Created Equal - Here’s Why

Feb 22, 2017   

Posted by Kanish Sharma

Lat. 42.351994 Long. -71.047663

The use of location intelligence has skyrocketed over the last few years. According to Pitney Bowes, more than 80% of data maintained by organizations worldwide has a location component. There are a wide variety of uses for location intelligence -- customer analytics, geofencing, user experience, advertising and marketing campaigns, safety and security -- to name a few.

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Topics: Apps, Geofencing

4 Myths About Location-Based Services, Debunked

Jan 3, 2017   

Posted by David Bairstow

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In 2016, we saw mobile apps become more advanced in their use of location services. The breakout success of Pokémon Go, a virtual reality game that requires users to turn on location services to play, shows how important location can be to app user engagement. With the game, players walk around real-life neighborhoods to hunt down virtual Pokémon characters on their smartphone screens – the game is even helping local shops and restaurants attract new customers off the street with certain in-app features. The requirement for this level of precision makes it clear that accurate location services are critical to the success of today’s apps.

Despite the fact that 83% of app users say location is crucial to their app experiences, more than half of location-dependent app users - such as weather and navigation - haven’t turned their location services on. This may be largely due to a few persistent myths that cause users to avoid turning location services on, even though it reduces the effectiveness of apps that rely on accurate location data.

Below are four of the most common myths and misconceptions about location services.

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Topics: Apps, location, Geofencing

Designing For Place: Using Location and Appticipation for the Sephora App

Feb 5, 2015   

Posted by Ashley Osgood

Lat. 42.351994 Long. -71.047663

In our previous articles, we discussed that precise location data can provide richer insights into your users’ behavior and interest.  Those insights can help you decide the best places to build experiences that reduce friction between the user opening the app and getting value. We call this "appticipation." Having this contextual data on where and when your users are accessing your app and its functionalities can help you to design your app to become vital to the daily life of your users, with the end goal of delivering personalized app experiences to each of them.

The usage analysis we outlined in previous posts can help give you a better understanding of your app usage and functionality: now, we'll take those findings and see how a retail app like Sephora can apply appticipation to better understand what functionality users favor and use in the places they are in.

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Topics: Apps, designing for place, appticipation, Geofencing

Designing for Place: Appticipation for The Home Depot App

Jan 8, 2015   

Posted by Schneidermike

Lat. 42.351994 Long. -71.047663

In our previous articles, we argued that precise location data can provide richer insights into your users’ behavior and interest and that you can turn those insights into "appticipation." Having this contextual data on where and when your users are accessing your app and its functionalities can help you to design your app to become vital to the daily life of your users, with the end goal of delivering personalized app experiences to each and every one of them.

The usage analysis we outlined in previous posts can help give you a better understanding of your app usage and functionality: now, we'll take those findings and see how a retail app like The Home Depot's can apply them towards existing app features to better categorize and personify users with appticipation.

The Home Depot Has a Smart App

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Topics: Apps, dynamicux, designing for place, appticipation, Geofencing