BLOG

The Importance of Location and IoT in the Cold Supply Chain

May 12, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Mother’s Day is around the corner and it is one of the most popular days of the year for the flower industry. According to an annual survey by the National Retail Federation, U.S. consumers plan to spend $2.6 billion on flowers just this year on Mother’s Day. When this much money is on the line, it is crucial for flower companies to have control over their supply chain and deliver flowers on time and in the best condition.

Read More

Topics: Iot, location

Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Apr 13, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky Room rooftop lounge in New York City. The night was spent sharing insights and ideas around how location data can influence ad creation not just targeted placements over a few drinks and beautiful views from the roofdeck. Ad industry guests in a wide range of attendance included iHeartMedia, AccuWeather, Havas, RadiumOne, WPP and many more.

Read More

Topics: Advertising, personas, location, Brands & Agencies, Attribution

Why All Big Data Needs Location: The Key to The World's Context

Mar 7, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

Big Data is here to stay, but it's massiveness means some businesses are having a hard time taking it from mere buzzword to useful tool. The thinking that more data means more insight simply isn't true: adding context to all datapoints is key to deriving useable insights that are accurate. It's this new endeavor that needs consideration as the tech industry wants to continue its rocketship ride to the next level of growth.

Read More

Topics: Company, location

5 Location Influencers to Follow Right Now

Feb 16, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

Location-based targeting and foot traffic attribution are becoming common tactics used by marketers and agencies to improve brand reach. Advertisers are finding that location-based segments and attribution give them better campaign results and deeper insights about their audiencesDespite the wide use of the technology, best practices have yet to surface. 

adtech-influencer-guide

Read More

Topics: Advertising, location

4 Myths About Location-Based Services, Debunked

Jan 3, 2017   

Posted by David Bairstow

Lat. 42.351994 Long. -71.047663

In 2016, we saw mobile apps become more advanced in their use of location services. The breakout success of Pokémon Go, a virtual reality game that requires users to turn on location services to play, shows how important location can be to app user engagement. With the game, players walk around real-life neighborhoods to hunt down virtual Pokémon characters on their smartphone screens – the game is even helping local shops and restaurants attract new customers off the street with certain in-app features. The requirement for this level of precision makes it clear that accurate location services are critical to the success of today’s apps.

Despite the fact that 83% of app users say location is crucial to their app experiences, more than half of location-dependent app users - such as weather and navigation - haven’t turned their location services on. This may be largely due to a few persistent myths that cause users to avoid turning location services on, even though it reduces the effectiveness of apps that rely on accurate location data.

Below are four of the most common myths and misconceptions about location services.

Read More

Topics: Apps, location, Geofencing