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5 Location Influencers to Follow Right Now

Feb 16, 2017   

Posted by Angela Diaco

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Location-based targeting and foot traffic attribution are becoming common tactics used by marketers and agencies to improve brand reach. Advertisers are finding that location-based segments and attribution give them better campaign results and deeper insights about their audiencesDespite the wide use of the technology, best practices have yet to surface. 

adtech-influencer-guide

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Topics: Advertising, location

4 Myths About Location-Based Services, Debunked

Jan 3, 2017   

Posted by David Bairstow

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In 2016, we saw mobile apps become more advanced in their use of location services. The breakout success of Pokémon Go, a virtual reality game that requires users to turn on location services to play, shows how important location can be to app user engagement. With the game, players walk around real-life neighborhoods to hunt down virtual Pokémon characters on their smartphone screens – the game is even helping local shops and restaurants attract new customers off the street with certain in-app features. The requirement for this level of precision makes it clear that accurate location services are critical to the success of today’s apps.

Despite the fact that 83% of app users say location is crucial to their app experiences, more than half of location-dependent app users - such as weather and navigation - haven’t turned their location services on. This may be largely due to a few persistent myths that cause users to avoid turning location services on, even though it reduces the effectiveness of apps that rely on accurate location data.

Below are four of the most common myths and misconceptions about location services.

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Topics: Apps, location, Geofencing

Mobile vs Mobility: Why Your Agency Needs to Know The Difference

Nov 8, 2016   

Posted by Angela Diaco

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Skyhook, WPP and Y&R recently hosted a brand and agency Cocktail Hour where we shared insights, challenges and ideas for the future over a few drinks. JJ Schmuckler, Global CMO of Y&R took the stage to illustrate what the ideal relationship between mobile location services and agencies could be. In his speech outlined below, he gives an overview of where the industry is headed and what brands and advertisers can do to reach consumers in an ever-changing technology landscape.

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Topics: Advertising, personas, location, Brands & Agencies, Attribution

Can Location Solve Mobile Payments Biggest Problems?

Aug 22, 2016   

Posted by Angela Diaco

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It's no surprise that everything is going mobile, and payment methods are no exception. While some people still prefer to pay the old fashioned way, payment apps have become increasingly popular in the last year. According to Statista, worldwide mobile payment revenue in 2015 was $450 billion and is expected to surpass $1 trillion in 2019. These numbers are too big to ignore, however some people consider mobile payments to be a rigmarole or unsafe. Mobile payment companies are finding that in order to capture the most users, they should make the payment process as seamless as possible.apps_header.png

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Topics: Apps, Internet of Things, location

Agency Legend Jeff Devlin Talks About How Brands and Advertising Can Stay Relevant

Aug 2, 2016   

Posted by Angela Diaco

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Jeff Devlin’s career in advertising is legendary: from launching Diet Coke to landing some of the biggest jobs in government advertising, has seen it all. In an interview with Jeff, we talked about how mobile technology and location is changing the face of advertising. We were excited to get his thoughts on where things are going based on his experience watching agencies and brands evolve over his 30+ year career.

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Topics: Advertising, personas, location, Brands & Agencies