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Your Location Questions, Answered

Jun 8, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

When it comes to location, there are a lot of questions around accuracy, privacy, data collection and source. A recent MarTech article challenges companies to do their homework and ask the right questions before investing in location services. We have made it easy and have answers to the key questions below:  

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Topics: location

IoT World Wrap Up

Jun 2, 2017   

Posted by Dave McHoul

Lat. 42.351994 Long. -71.047663

Skyhook recently exhibited at the Internet of Things World conference and exhibition in the Santa Clara Convention Center in Santa Clara, CA.  The conference is billed as the "World's Largest IoT Event" which, after attending, is a claim I can't dispute.

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Topics: Iot, location

The Importance of Location and IoT in the Cold Supply Chain

May 12, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Mother’s Day is around the corner and it is one of the most popular days of the year for the flower industry. According to an annual survey by the National Retail Federation, U.S. consumers plan to spend $2.6 billion on flowers just this year on Mother’s Day. When this much money is on the line, it is crucial for flower companies to have control over their supply chain and deliver flowers on time and in the best condition.

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Topics: Iot, location

Event Recap: Inside the VIP Cocktail Hour with Y&R and Skyhook

Apr 13, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

Skyhook and Y&R recently hosted a VIP Cocktail event for brand and advertising leaders at Sky Room rooftop lounge in New York City. The night was spent sharing insights and ideas around how location data can influence ad creation not just targeted placements over a few drinks and beautiful views from the roofdeck. Ad industry guests in a wide range of attendance included iHeartMedia, AccuWeather, Havas, RadiumOne, WPP and many more.

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Topics: Advertising, personas, location, Brands & Agencies, Attribution

Why All Big Data Needs Location: The Key to The World's Context

Mar 7, 2017   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

Big Data is here to stay, but it's massiveness means some businesses are having a hard time taking it from mere buzzword to useful tool. The thinking that more data means more insight simply isn't true: adding context to all datapoints is key to deriving useable insights that are accurate. It's this new endeavor that needs consideration as the tech industry wants to continue its rocketship ride to the next level of growth.

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Topics: Company, location