BLOG

How to use location data effectively in your ad campaign

Aug 15, 2017   

Posted by Matt Kojalo

Lat. 42.351994 Long. -71.047663

This blog first appeared on Oracle Data Cloud's blog

Much has been said about the value that location data brings to digital advertising—particularly as ad spend and screen time continue shifting to mobile.

Read More

Topics: Advertising, location based advertising, location based marketing

Your Location Questions, Answered

Jun 8, 2017   

Posted by Brittany Dervan

Lat. 42.351994 Long. -71.047663

When it comes to location data, there are a lot of questions around accuracy, privacy, data collection and source. A recent MarTech article challenges companies to do their homework and ask the right questions before investing in location services. We have made it easy and have answers to the key questions below:  

Read More

Topics: location, location data, location based advertising