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The State of Location In Advertising: 3 Essential Questions Answered

Feb 10, 2017   

Posted by Angela Diaco

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For digital advertising (and nearly everyone else), 2016 was a tough year: “fake news” became an issue, mistrust in agencies flared as transparency problems came to light and huge acquisitions seemed to happen so often our heads were spinning. Despite these changes, disruption in the location data space is needed now more than ever. Why? Adtech users and location experts are still seeing up to 90% of location data in the industry being incorrect.

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Topics: Advertising, personas

Demand for Accurate Location At An All-time High, Spurring Skyhook Growth

Jan 25, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

Powerful targeting, insights and attribution technologies delivered measurable value for advertising and marketing professionals

BOSTON - January 25, 2017 - In 2016, Skyhook, the world’s leading location services company, continued to answer the call for quality, highly accurate location data by delivering innovative solutions across a range of products and markets. New advertising solutions, enhancing targeting, insights and attribution, along with ongoing innovations in the wearables and internet of things (IoT) markets, drove a nearly 30 percent increase in new customer adoption from companies including AdTheorent, AppNexus, Arbor, Digital Element, LiveRamp, RadiumOne, SafeGraph and Verifone Media.

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Topics: Advertising, personas

Latest in Location News: DigitalElement on Measurement & Attribution with Verifone

Jan 11, 2017   

Posted by Ronda Billings Morra

Lat. 42.351994 Long. -71.047663

For as massive an opportunity location data holds to influence global tech, it's still largely misunderstood. One organization that works to remedy this is the LBMA, or Location Based Marketing Association. Their goal is to educate, share best practices, establish guidelines for growth and promote the services of member companies to brands and other content-related providers.

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Topics: Advertising, personas

Skyhook Joins the AppNexus Marketplace as 1st (and Only) Mobile Location Data Provider

Dec 15, 2016   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

The world's leading independent advertising technology company integrates Skyhook Personas into its industry-leading marketplace

BOSTON - Dec. 15, 2016 - Skyhook, the world’s leading independent location platform, today announced that it has joined the AppNexus marketplace as its first mobile location insights data provider. The integration of Skyhook’s Personas will help to increase the value of publishers’ advertising inventory by ensuring highly accurate location-based behavioral targeting, insights and attribution.

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Topics: Advertising, personas, Attribution

How Mobile Location Drives Dynamic Storytelling

Dec 7, 2016   

Posted by Angela Diaco

Lat. 42.351994 Long. -71.047663

Human insights and great storytelling have always been at the core of advertising, but the industry has become infinitely more dynamic and complex. Not only that but the volume of data now at our fingertips is massive. Consider the fact that 90% of the world’s data was created in the last 2 years. The data we’re producing as a whole is doubling every year and will continue to grow 40% YoY for the next 10 years.

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Topics: Advertising, personas