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The Wearables Industry is Evolving but Don’t Mistake it for Dead

Aug 4, 2017   

Posted by Melissa Burke

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As a recent CNBC article discussed, the wearables industry today looks markedly different from what industry experts had been predicting it would be a few years ago. Well known wearable brands such as Jawbone and Fitbit have taken severe financial hits in recent months, and consumers’ fickle attention spans have resulted in lower device usage overall. But the cries about the wearables industry being dead seem premature at this point. In fact, the IDC still predicts that the wearables market will grow 20% this year.

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Topics: Wearables, precisionlocation, location data