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2017 Predictions: Advertisers Get Smart About Location; Attribution Takes Off Without Beacons

Dec 29, 2016   

Posted by Angela Diaco

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The tech world saw explosive growth this year, with especially creative uses for location services emerging. Based on our customer feedback, product growth and location data challenges in 2016, we have a few ideas on what the next year has in store for industries like IoT and advertising.

 

Our Product, Sales and Innovation teams weigh in with a few predictions:

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Topics: Advertising, Apps, Iot, Retail